Who we are
Nous créons des solutions de restauration pour votre entreprise.
Des pizzas de haute qualité avec peu de main-d’œuvre et des profits élevés.
Founding vision
A collaboration of culinary visionaries
Pizz’Aria is born from a powerful alliance between entrepreneur Riccardo Giraudi, creator of Beefbar and pioneer of internationally acclaimed dining concepts and Italpizza – Italy’s wood-fired pizza leader.
This collaboration fuses over 30 years of artisanal pizza expertise with cutting-edge innovation and an ambitious global vision. Italpizza already produces 1.8 million pizzas daily across 57 countries, and Pizz’Aria builds on this scale to revolutionize how and where people enjoy premium Italian pizza.
Together, they are redefining pizza consumption with an innovative model that delivers authentic quality anytime, anywhere, combining Italian tradition with modern convenience.


Riccardo Giraudi
Christian Pederzini

Riccardo Giraudi

Christian Pederzini
Our mission and DNA
Spread la dolce vita, one slice at a time – anytime, anywhere
Our mission is to make authentic, wood-fired Italian pizza an accessible experience without compromising on quality, tradition, or sustainability.
Pizz’Aria’s DNA is rooted in Italian craftsmanship and a passion for premium ingredients – from 48-hour risen Pinsa Romana dough bases to AOP-certified cheeses and sun-ripened tomatoes. At the same time, we are forward-looking: employing patented cooking techniques and flash-freezing to lock in flavor and reduce waste.
In short, Pizz’Aria’s soul is 100% Italian, delivered through a modern, innovative approach.
Our core values
The Values That Shape Every Slice
We never settle for anything less than the real thing. Authenticity is the bedrock of emotional connection in food, so we honor our Italian culinary roots in everything we do.
From old-world wood-fired recipes and genuine ingredients to the honest way we treat people, we keep it real – no gimmicks, no fuss.
Only comfort, tradition, and authenticity.
We pour our heart into every pizza and every interaction. We are pizza lovers to the core – the crackle of a wood fire, the aroma of bubbling sauce, these are our life’s sparks.
Internally, passion drives us to fuel every moment with heart and soul inspiring pride in our craft and relentless pursuit of excellence.
Externally, that fiery enthusiasm comes through in each bite: customers feel the love, energy, and artisanal care baked into every slice, no matter what time of day they indulge.
We want to give more than expected – to our customers and community.
Inspired by the Italian spirit of hospitality defined by warmth, generosity, and a genuine desire to make guests feel at home, we don’t skimp on quality or care.
Each pizza is loaded with premium ingredients and abundant flavor, and we happily give our time and attention to delight every customer.
We celebrate the joy of coming together.
Pizza is the ultimate social food – it brings people together like nothing else.
Inside Pizz’Aria, we operate like a big Italian family: we laugh, celebrate wins, and make everyone feel welcome. Outside, whether it’s noon or midnight, our brand invites friends and strangers alike to gather, share a slice, and savor a moment of togetherness
We make everything easy, clear, and fuss-free.
Pizza is a beautifully simple pleasure – dough, tomato, cheese, fire, that’s all.
We embrace that philosophy wholeheartedly.
Internally, we cut through clutter and complexity, favoring straightforward solutions and communication.
Externally, we design our service to be intuitive and effortless: no complications, no confusion, no needless wait – just the pure, simple joy of great pizza made convenient.
We relentlessly reinvent and elevate the pizza experience.
Pizz’Aria was born from a commitment to innovation and unquestionable quality.
We constantly push boundaries, blending tradition with technology – from our exclusive wood-fired flash-freezing method to a chef-less 24/7 pizzeria model delivering high-end artisanal pizzas with unprecedented convenience.
We encourage bold ideas and creative thinking at every level, always asking how we can be better, greener, and faster. Our customers experience this value in every interaction – an elegant automated oven that marries old-world Italian flavor with cutting-edge speed and accessibility
Our commitments
We embrace deep commitment to sustainability
From day one, Pizz’Aria has embraced a deep commitment to sustainability – not as a marketing slogan, but as a core business principle. Every pizza we craft reflects respect for nature and responsibility to the planet.
Our approach starts at the source: for example, our tomatoes are harvested only at the peak of summer for optimal flavor and minimal resource use. We believe great Italian food should be both delicious and conscientious — nourishing people while protecting the ecosystems that make it possible.
This philosophy drives every decision we make, ensuring that as we grow, we do so in harmony with the environment and our communities.
We fuse old-world Italian mastery with state-of-the-art food engineering to make authentic pizza available anytime, anywhere.
From our patented wood-fired baking & flash-freezing process that locks in flavor and texture, to our smart vending machines serving restaurant-quality pizza 24/7, we are redefining what it means to enjoy Italian cuisine in the modern era.
For our restaurant partners, we integrate digital tools – from self-order kiosks and mobile apps to delivery platforms – to streamline operations and enhance the customer journey.
In every way, we merge Italian craftsmanship with modern innovation not to replace tradition, but to elevate it, setting the standard for the future of pizza.
Global Presence & Impact
A Global Pizza Revolution — Made in Italy
“The Pizz’Aria network” is built as a scalable model that can plug into diverse markets.
Nos différentes divisions nous permettent de toucher plusieurs segments : des distributeurs automatiques dans le métro animé de Tokyo, aux partenariats HoReCa avec des hôtels à Dubaï, en passant par des restaurants fast-casual chic à Paris.
Our divisions allow us to touch multiple segments – from vending machines in a busy Tokyo subway, to HoReCa partnerships with hotels in Dubai, to chic fast-casual restaurants in Paris.
This multi-channel presence not only increases our market footprint, but also fortifies our brand impact – we’re visible in retail, food service, and dining-out sectors simultaneously.
And we’re just getting started: with a proven concept and strong demand, Pizz’Aria is poised to expand into new countries and communities, continually growing our international family and fanbase.
Support for Our Partners
Built for You. Backed by Us
Team spirit is fundamental at Pizz’Aria. We consider our clients as partners. From staff training to promotional materials, we’ve got you covered.
We’ve created a strong, desirable and instantly recognizable brand — and that strength becomes yours.
You benefit from the full power of the Pizz’Aria brand.
Partners can leverage our branding, signage, and packaging to attract customers.
When you join Pizz’Aria, you’re never on your own; you become part of a professional family focused on growth and quality.
